Public relations definition edward bernays biography

One of Bernays' most annoying yet recognizable quirks throughout his life was how frequently and how blatantly he reminded people that he was a nephew of Sigmund Freud.

Public relations definition edward bernays biography

-- To his credit, Bernays rarely if ever claimed to be responsible for Freud's popularity although he did, in fact, translate his Uncle Sigmund's early books and made the arrangements with the publisher who first issued them in English.

Bernays may have even edited some of them. -- Commentators at the time and those looking back now often assert that Bernays' constant reminders of his relationship with Freud were a not-so-subtle way of implying that, because of it, he had a special understanding of how people think.

That was certainly the public persona he tried to project.
 

World War I and its aftermath sparked Bernays' role in the evolution of public relations.

By the time he graduated from the Cornell University College of Agriculture in February 1912, Bernays had already decided that he didn't want an